![]() |
March 16 update from Ken Hegemann2001 was a year that ended on a very positive note for the OralBot project. There have been some major breakthroughs over the past several months. Those breakthroughs have opened up opportunities to us that have not existed in the past. They have also brought about some changes. My goal has always been to develop OralBot in such a manner that it would be easy to produce, easy to use, and accessible to the greatest number of consumers as possible. After all, the best way to help people who suffer from gum disease is to get the product to as many of them as possible. A key factor in doing this is to be able to provide Oralbot at an affordable price. The lower the price, the more people who can afford the product. In our endeavors to lower the price by simplifying the product (while maintaining product effectiveness) we recently had a major engineering breakthrough that will greatly affect this project in some very positive ways. The result is that OralBot is now greatly improved as follows:
The basic change is that we now have 6 brushes that are (for lack of a better word) bundled in such a unique manner that allows the brush head itself to correctly position the unit around the users teeth and gums. The brush cleaning head is much smaller than the original version. The user now bites into a simple, small, light-weight platform that I refer to as the positioning platform. User then places the cleaning head on the positioning platform. Now hands free, the computer control module takes over, automatically sending the cleaning head into the mouth. The primary improvement is, the shape of the brushes themselves do most of the positioning, and this is why the unit is simpler, smaller, and less expensive. Please refer to Illustration "A" entitled ORALBOT WITH COMPUTER CONTROL. Our mission with this project is to bring to market the first non-surgical solution to gum disease. After all, according to the U.S Government, 75% of the adult population suffers from gum disease. The numbers in the rest of the world are estimated to be much higher. Add this to the fact that gum disease is directly linked to heart ailments, respiratory infections, and diabetes. Therefore, you can see the importance of getting a product such as ours out on the market, and making it accessible to as many people as possible. As it turns out, the recent engineering breakthrough has resulted in the emergence of an additional product that is even less expensive than Oralbot. Once the design of the new/improved Oralbot was complete, it occurred to me that we could perhaps operate the unit with or without the aid of the computer. Without the computer, this new unit would be highly effective, far less expensive, and compete favorably with other high-end powered toothbrushes. With the computer, we can offer a guarantee of improved gum tissue health since the computer provides us with a digital record of the use of the product. I decided to build a prototype of the non-computerized version of our product for a quick test. Initial users of the prototype were absolutely elated. They had difficulty in finding appropriate words to describe the feeling after using the product. This is not difficult to imagine because, it not only brushes the teeth and gums, it oral irrigates (water flosses) at the same time with four (4) water jets. This additional product will make it possible for us to provide a real, economic solution to gum disease for millions upon millions more people, and we will be able to get into production quicker. This bonus product, (that for the time being we call “AquaBrush”) uses the same brushing head as OralBot, but is a hand-held instrument. It does not require a control platform or a computer within the control module. It has a far simpler counter-top control module that provides power and pressurized liquids that are crucial to the products effectiveness. Please refer to Illustration "B" entitled AQUABRUSH. There are several pictures of the product and a complete write up is attached to the illustration describing exactly how it works. At press time, we have concluded the initial clinical study on the product. We are testing the hand held version “Aquabrush” because we know that if the hand-held unit Aquabrush provides great results, the computer controlled version “Oralbot” will perform even better! We selected 3 patients that were suffering from acute gum disease. The dentist overseeing this study and the patients participating in the study were absolutely blown away by the results from using the product for only 15 days, one use per day, and for only 60 seconds each use. Due to the tremendous success of the clinical study, we are already tooling up for full production of the AquaBrush. My dilemma was this: Which product do we come out with first? To resolve this question, Bill Dendiu, (Project manager) and myself did extensive research that included consulting dentists and executives from companies that sell dental care products, and a study of the market and our competition. What we found was very enlightening. The segment of the dental care market that sells electric toothbrushes to consumers via retail outlets and direct sales is a multi-billion dollar industry. The number one selling product generated over a half a billion dollars internationally in net revenues last year. Recommendations made to us by industry insiders and dentists is to launch AquaBrush first, via more conventional retail means, then graduate to selling Oralbot via dental professionals at a later time. Their overwhelming consensus was to start out with AquaBrush as it will have far larger appeal to create a brand, and then follow on the heels of its success with OralBot that will be sold through dental offices. OralBot is in essence (by its nature) an insurance policy. To clarify this comparison: A dentist prescribes Oralbot to a patient. Provided the patient uses Oralbot as instructed, he will experience unprecedented oral health. If he suffers from gum disease or needs dentures and has used the product as instructed, then Oralbotic Research Inc. will cover the cost. Basically, he has purchased a dental insurance policy for $1,500.00. And, only OralBot can offer this guarantee, because only OralBot utilizes computer technology and thus records each and every time the user has brushed with OralBot. As stated earlier, we are currently tooling up for production of AquaBrush. We will have our first manufactured products by the beginning of May in time for the clinical test. More good news, we have been officially approved by the University of Tennessee to conduct our full-scale clinical study at their dental school in Memphis. They have confirmed that the test will begin on May 6, 2002. We had originally planned to conduct the study at USC in California, however they were not able to meet our time- table because they needed more time to recruit patients. Fortunately for us, the University of Tennessee already has a bank of patients with gum disease who are ready to participate in the clinical evaluation. Having been accepted by the University of Tennessee was a major step forward for the project as this is one of the most highly regarded dental schools in the United States, consistently rated as one of the top schools. As part of this clinical study, our product will be tested, head to head, against the two top selling products, SonicCare and Oral-B/Braun. The University of Tennessee’s Dental School will publish the findings from this clinical study. These will be sent out broadly to dentists, dental insurance companies, and major companies that provide dental products to consumers i.e. Proctor & Gamble, Colgate Palmolive, Warner Lambert, Phillips, Gillette etc. We anticipate the results will be published and distributed in July. |